About Elite
Afro Trading
Founded in 2024 and headquartered in Hargeisa, Somaliland, Elite Afro Trading is a leading importer and distributor of premium food products across the Horn of Africa. We specialize in sourcing high-quality FMCG products from trusted global suppliers and delivering them to businesses, wholesalers, and distributors in Somaliland, Ethiopia, Djibouti, and beyond. With a strong focus on excellence, affordability, and reliability, we ensure that every business—regardless of size—has access to top-tier products at competitive prices. Our strategic partnerships and logistics expertise allow us to efficiently connect global markets with local businesses, strengthening supply chains and driving economic growth across the region.
OUR MISSION
Our mission is to supply high-quality FMCG products that strengthen businesses, enhance supply chain efficiency, and empower communities across Somaliland and neighboring markets. By ensuring reliable access to essential goods, we promote sustainable economic growth and long-term prosperity for businesses and consumers alike.
OUR VISION
Our vision is to become the leading importer and distributor of FMCG products in Somaliland and the broader Horn of Africa. We aim to build a robust supply chain, ensuring businesses receive quality, competitively priced products on time. Through strategic partnerships and ethical sourcing, we strive to expand our presence across Africa, creating sustainable business opportunities and lasting economic impact.
OUR CORE VALUES
Quality & Reliability
Only the best products reach your shelves.
Integrity & Trust
We uphold transparent, ethical business practices.
Empowerment & Growth
Supporting businesses and driving sustainable progress.
Innovation & Adaptability
Constantly evolving to meet market demands.
WHY PARTNER WITH US?
At Elite Afro Trading, we are more than just a distributor—we are your trusted supply chain partner. Our foundation is built on strong relationships with global suppliers, reliable logistics, and a commitment to consistency and quality. Whether you are a retailer, wholesaler, or distributor, partnering with us ensures access to premium FMCG products at competitive prices, backed by a seamless and dependable supply chain.
OUR SOCIAL LINKS
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